Challenge
This large B2B and B2C company in the AI survey space struggled with disparate systems—including CRM, financial reporting, e-commerce, and marketing sites, that didn't communicate with each other. This fragmentation left them unclear about their key metrics and unable to gain a high-level view of their business.
Solution
We designed and developed a custom MCP-driven analytics layer that integrated their core platforms: Shopify, HubSpot, and Xero. By flowing key product metrics into HubSpot, we created AI agents that worked around the clock to monitor data and provide critical, real-time information to department heads regarding production and marketing campaigns.
Results
The impact was multi-dimensional. The marketing team leveraged the new data visibility to increase campaign conversion rates by 10%. Meanwhile, the customer support team moved from manual email reviews to automated analysis, generating 5x more insights. Ultimately, these efficiencies contributed to a 20% increase in bottom-line revenue.
Datapulse AI is a dual B2B and B2C market research company leveraging artificial intelligence to deliver next-generation survey data and consumer insights.
Testimony
"Before working with this team, our systems were completely silent to one another. We had the data, but no way to hear what it was saying. By building a custom MCP analytics layer and integrating our core tools like Shopify and HubSpot, we unlocked a level of visibility that immediately impacted our bottom line. We aren't just guessing anymore; we are growing based on facts."
VP of Operations @ Anonymous
About
Datapulse AI is a dual B2B and B2C market research company leveraging artificial intelligence to deliver next-generation survey data and consumer insights.
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