How Enhancing Product Management and Analytics for IAG achieved results with Lightning Ventures
5x Delivery Velocity
Enhancing Product Management and Analytics for IAG · Sydney, Australia
5x Delivery Velocity
Achieved a five-fold increase in the speed of product delivery
Enhanced Customer Value
Deployed Adobe CMS for better tracking and data-driven business optimization
Operational Consolidation
Unified multiple brands to improve organizational efficiency and operational flow
The Challenge
As an ASX top 10 listed company with a diverse portfolio of brands (including NRMA), IAG faced the complex task of managing disparate product strategies and inconsistent data tracking. They required a more unified philosophy to product management and a more sophisticated way to track and interpret product analytics to optimize performance across the entire business.
Our Solution
We worked across IAG’s various brands to consolidate their operations and install a unified product management philosophy. This involved implementing the Adobe CMS to improve content delivery and establishing advanced analytics tracking. By aligning the strategy and technical stack, we enabled IAG to run more efficiently and use data-driven insights to optimize every area of the business.
The Results
The transformation delivered a significant impact on IAG’s operational speed and market performance. Most notably, the company saw a 5x increase in delivery velocity, allowing them to iterate and release products much faster. These improvements led to higher value for their customers, evidenced by increased customer retention rates and overall revenue growth.
The shift in our product philosophy was immediate and profound. By consolidating our brands and finally getting a handle on our analytics through Adobe CMS, we didn't just move faster; we delivered actual value. Seeing a 5x increase in delivery velocity while simultaneously improving our customer retention and revenue metrics has been a game-changer for how we operate at scale
General Manager of Growth | IAG
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