Tom and David discuss the journey of creating SubJourney, a user journey mapping tool. They explore Tom's experiences at Deloitte Digital, the evolution of design tools like Sketch and Figma, and the challenges of early influencer marketing. The conversation highlights the integration of AI in product design and the future of no-code solutions, emphasizing the importance of aligning technology with human value.
Takeaways:
The importance of aligning technology with human value in product design.
The evolution of design tools from Photoshop to Figma and their impact on efficiency.
Challenges and insights from early influencer marketing and the creation of SubJourney.
The role of AI in enhancing product design and the future of no-code tools.
Chapters:
Introduction to Tom and David's conversation.
Tom's journey from Deloitte Digital to founding SubJourney.
Evolution of design tools and their impact on the industry.
Challenges in early influencer marketing.
The integration of AI in product design.
Future of no-code solutions and aligning technology with human value.
People:
Tom Rumble: Founder of SubJourney, former Deloitte Digital employee.
David McManus: Co-host and contributor to the discussion.
Companies and Organisations:
SubJourney: User journey mapping tool founded by Tom.
Deloitte Digital: Where Tom gained early career experience.
Hypetap: Influencer marketing startup co-founded by Tom.
Frameworks & Strategies:
Emphasizing human value in technology design.
Utilizing design tools like Sketch and Figma for efficiency.
Leveraging AI to streamline product design processes.
Exploring no-code solutions for future innovation.
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