Challenge
New Chapter Vitamins, a subsidiary of Procter & Gamble, needed to completely reimagine their digital storefront. The project required a deep strategic understanding of existing customer data and industry-best CRO methods to address performance gaps and stay ahead of competitors in the vitamin and supplement space
Solution
Lightning Ventures strategically rebuilt the entire e-commerce store from the ground up. The team migrated all user experience and data assets, launched the new site, and implemented an advanced growth strategy focused on aggressive user acquisition
Results
The new platform delivered a 15% year-on-year increase in conversion rates. This optimization directly translated into millions of dollars in additional revenue, significantly boosting the brand's bottom line through a modernized, data-driven shopping experience.
New Chapter Vitamins is a premium supplement brand owned by Procter & Gamble, focused on delivering high-quality, data-backed wellness products through a global e-commerce platform.
Testimony
"Partnering with Lightning Ventures to reimagine our entire e-commerce presence was a major success for the New Chapter brand. By rebuilding the store from scratch and leveraging their CRO expertise, we saw an immediate 15% increase in conversion rates. This transformation didn't just modernize our user experience; it added millions in revenue to our bottom line and set us up with a powerful strategy for future user acquisition."
Head of E-commerce, New Chapter Vitamins (P&G)
About
New Chapter Vitamins is a premium supplement brand owned by Procter & Gamble, focused on delivering high-quality, data-backed wellness products through a global e-commerce platform.
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